Culture is human understanding about life, spirit, space and nature. We are and express ourselves through culture. Its ability to organize dispersed meanings is manifold and plural.
Celestial Producer was founded in 2012, having the cultural production as a field of work. The role of the cultural producer is to connect the work and the audience. He or she organizes, systematizes, brings out a composition or cultural manifestation. Eventually, he or she brings light to what was scattered or hidden, highlighting everyday people to make them reflect and see new angles and meanings about that same routine.
Celestial is headquartered in the municipality of Angra dos Reis, in the middle the Bay of Ilha Grande, a place where the city and disastrous human intervention contrast with the strength and exuberance of the natural environment. The connecting element is the sea, which unites continent, islands and coastal settlements.
At Ilha Grande Bay, there are several of these meanings, dispersed and hidden in alleys, towns and coastal areas. Unravelling the sense of this place can be a path to other, more serene, more sustainable paths.
It was in this context that the Celestial Producer conceived “Other Paths”, a permanent project of shared value that aims to present the Bay of Ilha Grande not through a book or a film, but through direct experience. Tours, whose approach seeks to unite the senses of nature and the values of cultural practices, will be offered.
Our intention is to lead a journey through other paths.
The BIG 2050 Initiative
The structuring of the “Other Paths” project was made possible by the public notice of the BIG 2050 Challenge – 2017 edition. The Challenge is part of the BIG 2050 Initiative, an action linked to the BIG Project – Integrated Management of the Ilha Grande Bay Ecosystem. The BIG Project has been in place since 2011, based on a partnership between the United Nations Food and Agriculture Organization (FAO) and the State Institute of Environment of the State of Rio de Janeiro (INEA), with funding from the Global Fund for Environment (Gef). The basic objective of the BIG Project is to contribute to the structuring of a long-term sustainable use and conservation model for the continental, marine and island ecosystems of Ilha Grande Bay.
The BIG 2050 Initiative is organized into two main actions – the BIG Radar and the BIG Challenge. The Radar monitors the environmental health of the region, focusing on two elements: marine biodiversity and water availability. The Challenge is a call to civil society for the development of projects and businesses that provide solutions to problems diagnosed in Radar. It is hoped, therefore, that local agents are involved in the construction of an innovative and sustainable model of action. In the 2017 edition, twelve ideas, projects and ventures were selected, which were incubated by the Certi Foundation for eight months.
“Other Paths” was selected in the entrepreneurship category, focusing on the target “to contain the trend of biodiversity reduction in the BIG marine ecosystem”. The proposed tours and experiences intend to generate positive impacts to the target audience through environmental awareness, cultural valuation and the promotion of sustainable practices.
Learn more about the BIG 2050 Initiative: www.big2050.org.
The performance of the “Other Paths” project is guided by the adoption of protocols and practices that generate minimal negative impacts to the environments covered by the tours. The company’s work and support services (lodging, shipping, food establishments) will follow protocols that will be built together over time.
Treatment of effluents, respect for vulnerable species, use of regional services and products, adoption of alternative sources of energy are some of the practices pursued in the development of the network of partners along the way.
Directed by: Celestial Producer
Support: Desafio BIG 2050
Content Development: Amanda Hadama
Visual Identity and Website: Sardinha 17
Photos: Amanda Hadama, Anderson Pires, Boris Mercado, Carlos Blanco, Eduardo Sardinha, Leandro Moraes, Luiz Eduardo de Araújo, Luiz Fernando Cassino
Partners and Collaborators: IPEMAR – Institute of Marine Research, Architecture and Renewable Resources, Ecofloat, Pousada Nautilus, Costa Verde Mariculture, São José Agroforestry Site, Wind Charter, Anderson Zumpano, Carlos Almir, Seu Domingos, Vieira Accounting, Office of Advocacy Aline Angelin.